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So what does this all mean?

The EU privacy (cookie) law is designed to protect consumer privacy

In May last year (26th May 2011) to be exact, the law came into force. Enforcement of the law however was deferred for 1 year to allow the Govt. and businesses time to properly react and accommodate the requirements into websites. It all revolves around your website's use of cookies, informing the visitor and obtaining consent.

Ok, I get that, but what are cookies?

Cookies are small text files that your web browser (Internet Explorer, Safari, Google Chrome etc) stores at the request of a website. The do not contain any private information that a visitor has not already shared with the webstite. They're typically used to remember visitors preferences to enhance the experience (remember login option for example) or to ensure site usage is recorded correctly (Google Analytics).

Right, so is my website affected?

Far more websites are affected than you'd think. If you are using Google Analytics, then yes - your site is writing cookies to a visitor's computer without them knowing. You need to at the very least, inform the visitor that this is happening and ideally provide them with an easy option to stop it (opt out).

So do nothing is an option, right?

Wrong - if you do nothing then you are liable for a fine for up to £500,000! You need to at least prove that you have done an audit to establish your responsibility. Much better to actively inform your visitors (however subtly) about your cookie usage and give them an easy way to opt out.

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